Whitelabel Blog

Posted by Aroha on May 31, 2010, 4:29 PM

A picture's worth a thousand words, and the Serato team are a bit worn out to write, so check out these pics. Detroit is awesome! More words to come soon...

 

 

Martyn
 
Martyn

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted by Aroha on May 27, 2010, 7:48 PM

Team Serato are on the first leg of our journey to Movement in Detroit, MUTEK in Montreal and Sonar in Barcelona. On the way we stopped in LA to catch up with some of our friends. Day one was spent with The Gaslamp Killer, who helped us to recover from our jetlag by taking us to these amazing gardens called at the Self Realization Fellowship. He gave us a cool bedroom demo at his house too. NIce.

The next day we went out to the RTI vinyl pressing plant, who press the Serato Pressings and control tone records. You know the ones, they go "doooooooo". We also got a guided tour of the plant and got to see how records are made. It was kinda like heaven, so many awesome old titles and great new music. Long live vinyl!

The day was topped of nicely by a dinner with some of our pals at STOKYO and Z-Trip. We've been wanting to check out the famous Low End Theory club night for ages, so we made our wish come true. A great night with stellar DJ sets from guests Poirier, Baths, MONO/POLY and residents D-Styles, Daddy Kev and Nobody. What made the night even more awesome, was when Z-Trip jumped up on the stage with D-Styles for an impromptu scratch set together. Two legends at a legend night. Check out the (admittedly shaky) video.

Thanks LA, you've been great. The next leg of our journey is in Detroit, where we'll be at the Movement festival, checking out some of the best electronic music Detroit and the world has to offer. We're especially looking forward to seeing our Serato friends A-Trak, Mark Ernestus, Recloose, Martyn and Hudson Mohawke in action. Plus we're helping out with a couple of great side parties which, if you're in the Detroit area, you gotta check out. I Love You But I've Chosen Techno and All in the Family. PARTY! Keep your eyes on the blog for more updates from the madness.

Posted by Brigid on May 26, 2010, 5:16 AM

Dam Funk flew into Auckland a week and a half ago, and slayed Fu Bar on the Thursday night. The Hit It and Quit It crew put on a legendary party and had everyone there till eaaaaaarly Friday morning. We were a bit worse for wear on Friday to be honest, but Dam was nice enough to take the time to stop into Serato HQ for a bit of a chat

 
 
 

If you haven't seen Dam Funk live before, you are MISSING OUT. The guy is amazing - future funk, boogie, Prince, weirdness and fusion for the soul. Go out and support this dude for sure.

 

 
 
 

 

 
 
 

 

 
 
 

 

 
 
 

 

 
 
 

 

Posted by Brigid on May 12, 2010, 3:09 AM

The True School Park Jam Series is legendary in New York - I was fortunate enough to make it to one of the parties in 2008 (take me baaaack!). I got forwarded this video on Twitter (thanks Sweetpants!) and it reminded me of what a great series of parties it is.

This, for us, is amazing - seeing three of the best, Afrika Bambaataa, Jazzy Jay & Kool DJ Red Alert spinning on Scratch Live. Three original pioneers of Hip Hop culture, and they all embraced the digital age pretty early on. They're still three of the best DJs around and would have the most unbelievable record collections!

Check this video from the Park Jam Series in 2009:

"Afrika Bambaataa, Kool DJ Red Alert, and The Original Jazzy Jay reunite on the wheels of steel for the first time in over 25 years. Many have neglected the fact these individuals are primarily responsible for the genesis of hip hop culture."

We were fortunate enough to have Jazzy Jay down to NZ to play a party for us in 2008 - I remember it like it was yesterday...

 
 
 

 

 
 
 

 

 
 
 

 

 

Posted by Brigid on May 10, 2010, 11:41 PM

Sampology came all the way from Australia (what a trip!) to play a gig for the Auckland crowd, and absolutely smashed it.

 
 
 

Pics from the show and video after the jump! Gooooooooooo